AMSOIL the Official Oil of the Sturgis Motorcycle Rally of 2011


AMSOIL INC. of Superior, Wis. has been designated once again as the Official Oil of the Sturgis Motorcycle Rally of 2011. AMSOIL has been the leader in synthetic lubrication since 1972. The company’s motorcycle oils and premium filters are distinguished by their excellence. The AMSOIL booth will be in its usual location on Main Street, just east of Junction Avenue. Bikers can have AMSOIL products installed by Mad Dog HD Performance Cycles in the Pamida parking lot at 2105 Lazelle Street.


Full story here: AMSOIL the Official Oil of the Sturgis Motorcycle Rally

Last Updated ( Monday, August 15 2011 18:22 )

AMSOIL Introduces Engine Builder's Package


AMSOIL has recently unveiled the full suite of engine builder's oil. From installing the first bearing to running the final mile, the AMSOIL engine builder's package helps minimize harmful friction and wear while maximizing torque and horsepower.

Step 1: Build with AMSOIL Engine Assembly Lube
Formulated for extreme tackiness, this oil will tenaciously cling to engine parts. It also provides the exceptional wear protection that you need in those first moments of little-to-no oil pressure. Then, when you have extended periods where you just can't finish your engine project, AMSOIL Assembly Lube will resist rust and moisture that is common to inactivity.  Finally, the lube is designed to dissolve in engine oil so that it won't clog up your oil ports.

Step 2: Break in with AMSOIL SAE 30 Break-In Oil
This oil gives you the most efficient piston ring seating, and provides a high level of anti-wear protection for those sensitive cam lobes, lifters, and rockers through zinc and phosphorus. You can also expect increased compression, horsepower, and torque for maximum engine performance.

Step 3: Drive hard with AMSOIL Dominator and Z-Rod Oil
After the break-in period use the best motor oil on the planet.  AMSOIL Dominator oil will give you the anti-shearing and anti-wear properties you need at high RPMs, while AMSOIL Z-Rod will give you protection and horsepower for your classic cars and performance vehicles. High zinc, high phosphorus, and rust/corrosion protection are the name of the game for this oil.

Take your engine building to the highest level with the AMSOIL Engine builder's package.

Last Updated ( Sunday, August 14 2011 21:47 )

Round 7: AMSOIL Super Chevy Best of the Best Winners


Spokane, WA hosted the latest Super Chevy show at the end of July, and the next round of winners has been announced. Winners from each of the Super Chevy shows are determined by online reader votes, earning 5 Chevys from each event a place in the final vote taking place this fall. That round of winners will determine who holds the title of the ultimate Best of the Best of all Super Chevy events combined.


Full story here: Round 7: AMSOIL Super Chevy Best of the Best Winners

Last Updated ( Thursday, August 11 2011 08:04 )

Press Release: AMSOIL Adds New Racing Website


Superior, Wis. ~ AMSOIL INC., the First in Synthetics, has launched a new website,, dedicated to its commitment to various forms of motorsports and event marketing.

The new site,, highlights the company’s partnerships in the top levels of motorsports, including motorcycle, off-road truck and snowmobile racing.  Team profiles, event schedules and up-to-the-minute results and news will showcase the company’s commitment to its marketing partners and its customers

Daily columns featuring insight into AMSOIL sponsored race teams, live streaming video and unique content will give race fans a central place to stay informed on their favorite teams, series and events.


Full story here: Press Release: AMSOIL Adds New Racing Website

Last Updated ( Thursday, August 11 2011 08:06 )

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