The family saw me off the morning of the AMSOIL Distribution Center Open House in
Superior, Wisconsin. After the kids were treated to doughnuts and my wife an extra cup
of coffee, they took off for an afternoon of sightseeing while I dived into my AMSOIL
agenda.

First off, I took the opportunity to check in with the AMSOIL corporate staff including
VP of Operations Scott Davis and Regional Sales Manager Tim Golden. The casual
environment offered a good chance to talk about the challenges of leadership as well as to
stock up on some AMSOIL product.

Tim Golden began the hour-long corporate presentation with an awards ceremony of
sorts. I was honored to be recognized as placing Ninth in “New Qualified Dealers and
Accounts” in the USA and Canada for 2011. He moved on to announcing new products, and two additional
viscosities were introduced for the AMSOIL OE Oil and AMSOIL European Oil product lines. A
fresh marketing program was also rolled out, detailing the AMSOIL Warranty Secure
symbol. This logo will now be present on all company automotive engine oil products.
The goal is to reassure consumers that their vehicle’s warranty will remain valid should
they choose to extend drain intervals using AMSOIL lubricants in place of an original
equipment manufacturer (OEM) recommendation. For more information on Warranty Secure, click
here.

Finally, an update on the Vehicle Graphics Program wrapped things up, so to speak.
The program’s aim is to create consistency in AMSOIL dealer vehicle wrap design. The
intent is that a more uniform appearance will improve overall awareness of the AMSOIL brand and
increase sales.

I always learn so much from the AMSOIL staff, and I'm very appreciative of them - great people!

About the Author: Tom Kingston is the Owner and Founder of Synthetics.com, a Certified AMSOIL Dealer.